Start with use
We begin with the smallest version that can prove a real habit.
We love the work of going from a blank screen to software people actually use.
view our worksKeypress is where early software ideas grow up. We look for small problems worth turning into a tool, a workflow, or a company.
From there, we stay close to the details: the first version, the interface, the data model, and how it feels to use.
A few principles guide every project.
We begin with the smallest version that can prove a real habit.
We keep the product light while giving the interface, model, and edge cases real attention.
We use design to make the work legible, calm, and worthy of trust.
A few of the things we're building, and a few we've shipped.
Firefly Giving is a personalized charitable giving platform for individuals, families, and their financial advisors. It combines deep nonprofit research with fee-free donations and collaborative planning tools. The platform bridges a gap where most donors want giving guidance but few advisors offer it.
PlayState is a mobile app that lets friends and family watch youth sports competitions live when they can't be on the sideline. It also provides players and coaches with advanced performance analytics to track development over time. The product sits at the intersection of broadcast, community, and player growth.
Loose Threads trains employees to use AI in their daily work through escape-room style puzzles that can only be solved with an AI agent. Each scenario is designed around real workplace tasks, making the learning immediately transferable. The result is a team that treats AI as a practical tool, not an abstract concept.
Trajan OMS was a custom order management system built for Trajan Wealth Management. It was designed around the specific operational context of wealth management, handling trade workflows that off-the-shelf platforms couldn't accommodate. The project was delivered as a complete, production system.
Flowspring was a competitive intelligence and analytics platform for asset managers. It helped firms forecast fund flows, optimize fees, and understand evolving investor preferences through rigorous statistical modeling. The company was acquired by Institutional Shareholder Services.
We also work directly with clients who need senior product and engineering help without building a full internal team first.
We design and build focused software for teams with a clear need, from early prototypes to production systems that need care and polish.
We help founders and operators make technical decisions, shape product roadmaps, evaluate teams, and keep delivery moving with senior technical judgment.
We want designers, engineers, and operators who like starting from scratch, asking better questions, and sweating details no one asked them to sweat.
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